PPC Management and Search Engine Marketing (SEM)
Pay-per-click Campaigns using Google AdWords and Bing Ads
Pay-per-Click or PPC is an excellent way to grow your business, allowing you to control costs while targeting precisely those website users who are actively interested in the products and services you offer. With the right SEM strategy, you can get your promotions and offers directly in front of prospective customers very quickly, and convert their interest into sales and leads. But PPC management requires a deep understanding of how the various ad platforms work, such as Google AdWords and Bings Ads, so you have the right keywords, compelling ads, and fantastic landing pages leading to customer conversions and ROI.
PPC campaigns are highly effective, especially when managed in conjunction with your search engine optimization (SEO). These two digital strategies have a lot in common, in that they both focus on finding converting keywords used by people searching on Google and Bing search engines.
PPC campaigns are also a great way to gain visibility in search engines when you cannot rank for a keyword, or wish to test whether it is worth the investment in SEO to get you ranked, or indeed, when you want to saturate the search engines with your brand in both organic and paid search listings.
Wellspring Search is Google Certified for Google AdWords & Video Ads
We will deliver effective PPC management to ensure:
- You control your online marketing spend and do not blow your budget
- You control who gets to see your ads, so you do not waste cost on people with no interest in buying from you
- You gain visibility for keywords you do not rank organically for in search engines
- You can move into new markets outside of your local area, e.g. by advertising your business in Harrisburg PA , across all of Pennsylvania, or indeed, anywhere in the United States or in the world!
- You can aggressively market short-term or seasonal promotions, such as during the Holiday season if you are a retailer, or at tax season if you are an accountant
- For a small investment, you can test how well new keywords will generate customers before making a heavy investment in search engine optimization efforts
We offer a full-service for paid search customers, including:
- Search – based on text ads
- Display – based on graphical ads
- Remarketing – ads which appear to “follow” a web user around as they use the web
- Video – using platforms such as Video Ads and YouTube
- Mobile & Apps – creating and publishing ads to access Mobile users on smart phones or tablets, or to advertise within apps, or to drive new users to an app you created
Karl Hindle, the founder of Wellspring Search, the leading Gettysburg digital agency, is a Qualified Google AdWords and Google Analytics certified individual.
You can check out his Google Partner page by clicking here.
Why Should You Use Wellspring Search for your PPC Management?
We live and breathe digital marketing, and along with SEO we are acknowledged experts in the field of PPC management, including gaining Google AdWords and AdWords Video certifications (amongst others).
We have years of experience creating and managing SEM strategies that deliver results, from small budgets of $1k per month, through to in excess of $100k per month, and for companies operating locally, nationally, or worldwide.
We remove the risk of losing your investment through inappropriate setup and configuration of the PPC platform, or failing to understand the link between keywords, ads, campaigns, and ultimately landing pages and customer conversion.
We are creative and technical at the same time, with demonstrated results that show we understand and know what we are doing with your marketing budget.
We take time to understand your business and customers, allowing us to design a PPC strategy that will generate the biggest bang for you budget, and attract the kinds of customers you want.
We will work with clients who have an existing PPC setup, or those who need a new one, and in both cases we will optimize the campaigns for maximum results.
We aim to maintain and improve your marketing ROI, through increasing sales and leads, while decreasing your conversion costs.
We have the technical and creative skills, a thorough understanding of PPC platforms, combined with state-of-the-art technology and hands-on experience of mounting successful SEM campaigns.
Do you know how to choose a PPC management company?
Here is some good advice from Google
Ready to talk?
Call Karl Hindle at Wellspring Search for a free consultation on (717) 658-8683 or email him at: email@example.com
Wellspring Search for Effective PPC Management
e: firstname.lastname@example.org t: (717) 658-8683
Gettysburg PPC Management